Going organic is all about realising that it’s time to be ethical and focus on sustainability, with a vision for a better tomorrow for all. It’s time to make a mark and bring about a collective change. Indricka is a small beginning to that big revolution.
Indricka is an offering to the nature with its ethical business practices and use of organic textiles . A brand conceptualized in a way that is all about making the correct choice for sustaining environment and people. This vision drives the creation of contemporary merchandize for all age groups, which Viijaya refers to as the ‘global Indian soul’. Organic, ethical, yet offering a contemporary twist to conventional style.
The true impact of Vijaya’s vision is clear. By going organic, one actively participates in preserving nature and also contributes to providing proper incentives to farmers. Through her brand, she hopes to revive the traditional Indian vibrancy and glorious myriad of colours in a fashion world obsessed with ‘black’.
Pracheta Vats